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Young Package 2013 – Ageing – Packaging Design for Seniors

Young Package 2013, the international competition in packaging design has recently been announced. The 18th edition is focused on ageing and packaging design for seniors.

The Young Package competition is meant for young designers of up to 30 years of age. Since its foundation in 1996, the Competition has achieved an international reputation and a distinctive position among competitions for young designers.

Every year, several hundred participants from the whole world send their entries.

Young Package Announces New Theme for 2013, Focused on the Problems Connected to Ageing

According to the World Health Organization (WHO) 605 million people over 60 live now on the Earth. Since 1980, their number has increased twice and by 2050 should exceed 2 billion, which will represent one-fifth of the total population of the planet population. At the same time, people over 80 will even quadruple. From the perspective of designers designing everyday objects, it is a great challenge and responsibility.

Who are today’s seniors and how do they live? What makes the life harder for them and what do they miss?

Young Package competition 2013 comes with an aim to remind beginning designers the social dimension of their profession. The participants’ task is to ponder the difficulties that ageing brings and the ways these designers may solve them.

To read the full version of competition terms and conditions please visit the official website.