TED announces an open invitation to the global advertising community to reinvent, inspire and engage audiences with a new definition of what advertising can mean in the digital age, using TED.com as its platform.
TED invites the business community to submit their most forward-looking video campaigns to the contest. The campaign should be created between January 2010 and January 2011.
Ten winning video campaigns, which will premiere at TED2011, 28 February – 4 March 2011, will appear on TED.com for free for one week in March.
Submissions to the Ads Worth Spreading Challenge must be made in the form of a video, which can vary in length from 30 seconds to 5 minutes, and submitted in a common digital, downloadable format as detailed in the official rules.
Videos must be promotional in nature, but can promote a company, cause, product or idea. It can promote a product, company or cause, but is likely to do so indirectly rather than directly – for example, by showcasing the values, motivations and questions of the organization’s people. The ads may be commercial, PSAs or self-promotion.
A judging panel will select up to 10 winning video campaigns, which will premiere at TED2011, 28 February – 4 March, 2011, for the gathered audience of 1500+ thought leaders, and will appear on TED.com for free for one week in March.
During the week of 21-27 March 2011, the winning campaigns will occupy every available postroll ad space on TED.com, garnering roughly nearly 7M in free advertising impressions. In addition to appearing as post-roll after TEDTalks, each ad will also have a permanent page on TED.com, allowing the ad to be rated, shared, commented on and linked to, perhaps earning large numbers of additional views.
- Participants must be the age of majority in their jurisdiction of residence. Employees, officers and directors of TED Conferences, LLC and its parent companies, subsidiaries, affiliates, partners, dealers, advertising and promotion agencies, manufacturers or distributors of contest materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter.
- The campaign should be new – created between January 2010 and January 2011.
- All entrants into the Ads Worth Spreading Challenge will be notified as to whether their video has been selected by Friday, 25 February 2011.
How to enter?
To enter the contest, complete the online entry form, including your video title, name, email address, submittor/company name/agency, production date, statement, link to view/download the video files; read the official rules and finally attach/upload your submission on the official website.