Michelin North America is proud to announce the 2017 annual Michelin Challenge Design — Le Mans 2030: Design for the Win — competition, to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.
Michelin challenges the international design community, individuals, small and large companies and universities, to enthusiastically create innovative and aesthetically pleasing design solutions that will meet the theme requirements of the Michelin Challenge Design 2017, basically create a breakthrough race car to win the Le Mans 24 Hours in the year 2030.
The best vehicle designs will receive recognition on the official website of the competition and Michelin Challenge Design displays and events.
You are invited to utilize future-looking technologies, innovations, and pioneering problem solving skills to design a car that reinforces the premium brand image of a company that is either famous for its historical successes, or ready to elevate its brand through a Le Mans 24 Hours win.
By embracing and supporting design, through this competition, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.