Utilizing their position as a leading member of the automotive industry and their unique position as a non-OEM exhibitor at the North American International Auto Show (NAIAS), Michelin offers a challenge to designers around the world, individuals and small and large companies, to enthusiastically create, bring forward and display, significant design work that would normally not have an opportunity to be shown at a major auto show.
For the Michelin Challenge Design 2012, participants are challenged to design a personal, ground-based vehicle that can transport between 2 and 10 people at a time. Designers will choose Cairo, Los Angeles, Mumbai, Paris, Rio de Janeiro, or Shanghai and design a vehicle to meet anticipated needs for that city in 2046.
The theme requirements of the Michelin Challenge Design 2012 is:
City 2046: Art, Life and Ingenuity
Transforming Personal Mobility
Designers will be called upon to help address ever-growing urban transportation needs and global concerns for safety and efficiency, but beauty, elegance and innovation remain essential ingredients of automotive design. These have the power to drive the excitement of travel, passion for personal vehicles, and genuine harmony between vehicles and their environments.
For the 2012 Michelin Design Challenge, participants are challenged to design a personal, ground-based vehicle that can transport between 2 and 10 people at a time. Designers will choose Cairo, Los Angeles, Mumbai, Paris, Rio de Janeiro, or Shanghai and design a vehicle to meet anticipated needs for that city in 2046.
In 2046, cities will offer many public and private options for transportation. Michelin challenges you to create a vehicle that can inspire as well as transport.
The Michelin Challenge Design Jury will be evaluating entries based on the following:
- Relevance to the theme,
- Concept originality,
- Design value and quality,
- Developmental potential,
- Design displayability.
In consideration for display properties, those chosen to display will be eligible for recognition on the Michelin Challenge Design web site and Michelin Challenge Design displays and events.
- Michelin Challenge Design 2012 is open to residents of any country. Michelin Challenge Design 2012 is void where prohibited by law.
- Transportation designers, including OEM and suppliers, studio designers, consultants, design schools, students and individual designers are all eligible to enter.
- Employees of Michelin, its parent, affiliates, subsidiaries, officers, directors, distributors, suppliers, agents, representatives, advertising, promotional or judging agencies, authorized Michelin tire dealers and distributors, and their immediate family members and those living in the same household, or anyone working on this project, are not eligible to participate.
- Completed entries will be accepted via mail, fax or Internet.
- Entry forms must be accompanied by photographs, drawings and/or computer-generated images.
- Entrants must include all data and information and fulfill all requirements as required by the Michelin Challenge Design 2012 rules and procedures and entry form in order for the entry to be valid. Entrants must provide all data and information that is accurate and complete. If more than one person designed an entry, all designer names must appear on the “Designer(s) Name(s)” portion of the Michelin Challenge Design 2012 entry form.
- Student designers who are working with an engineering department, at a university, are required to take the lead role in the development of any submitted work. This means that the designer has final say to all technical questions that will have an impact on the functional and aesthetic result of the design work.
How to enter?
Preregistration is currently available on the official website. The official registration/entry form will be available from 11 March 2011 through 3 June 2011.
Postal address:Michelin Challenge Design, c/o Event Management Corp.,
Suite # 175,
All entry forms must be received by Michelin or its designee on or before 3 June 2010 in order to qualify for participation in the Michelin Challenge Design 2012 at North American International Auto Show.