Lexus invites today’s emerging design leaders to ‘Design for a Better Tomorrow’ and enter the Lexus Design Award 2020 competition.
Submitted concepts must anticipate a challenge of the future, address that challenge with an innovative solution, and captivate the imagination with its exceptional design.
Six Finalists will be chosen to attend Milan Design Week where prototypes of their submitted proposals will be exhibited at the 2020 Lexus Design Event. At Milan, the 6 Finalists will present their works to a panel of esteemed judges and one Grand Prix Winner will be selected.
Before exhibiting in Milan, Finalists will be invited to New York City to participate in a workshop with world class design professionals serving as Mentors to develop their prototypes. There will be continual follow-up by the Mentors as the Finalists develop their designs into physical prototypes. Prototype production costs up to 3 million JPY (over $25,000 USD), including tax, will be covered.
Finalists will receive an Award Certificate and PR assistance.
The Lexus Design Award 2020 is open to professionals, students and design enthusiasts from every country in the world and only to individuals who have reached the age of majority in their jurisdiction of residence at the time of entry.
Last year, creators from 65 countries submitted design proposals, many of which leveraged the power of technology to design for a better tomorrow. The submissions spanned across the categories of Industrial Design, Architecture, Technology/Engineering, Interior Design, and Fashion Design.