The competition targets especially talented design students from all sectors of design, in particular from the segments of textile and fashion design. Students attending a European university or fashion institute in their 4th semester or later are eligible to enter. Students from outside of Europe are also permitted to enter the competition. However, there are special guidelines, which will be provided upon request.
Eligible entries include designs by individuals, or, as particularly welcomed by the organizers, by inter-disciplinary teams, and/or cooperations with companies.
Undergraduate and graduate or bachelor and master projects are also eligible, provided their subject conforms to the tasks set in this competition, and they were compiled in the year 2010. Projects that are entered should not have been published yet anywhere else.
- Phase 1: AnalysisThe first phase of the entry encompasses an independent analysis of today’s relationship with fashion. This means the student’s own point of view – whether in the streets or in the closet at home. The analysis results shall be documented and supplemented by the student’s own photographs. Media such as blogs or fashion magazines are not permissible.
Only in the second step will the student further corroborate his or her analysis by researching the appropriate publications such as market studies, books, articles or essays. In addition, the student shall define ‘fashion’ in his or her own words.
- Part 2: ConceptThe concept on the topic “Attention Please!?” is to be based on the analysis. The jury is looking for independent and consistent designs. They can be close to current market trends, yet should offer more than just a representation of the latest trends. To accomplish this, the student needs to reflect social and economic, as well as cultural and political processes.
- Phase 3: DesignBased on this established concept the third phase of the competition includes the conversion of the results into a collection with a minimum of five outfits. Two complete outfits need to be submitted to the jury evaluation. The student may freely choose the segment (e.g. business, leisure or athletic apparel). Accompanying accessories are permitted. The participant may also select between womenswear, menswear, or complete collections, depending on the results of his/her analysis. There is no restriction as to seasonal apparel.
Off topic: If you’re a fashion addict make sure you tune in to My Wardrobe for daily up-to-the-minute fashion trend reports.
Following are the prizes awarded to the winners of the European Fashion Award FASH 2011:
- Photo shoot by Gregor Hohenberg, Editorial Photographer for Vogue, Elle, GQ, AD, etc., Berlin
- Print catalogue with high-quality graphics
- Professional media services
- Extensive communications services by ispo
- Salaried, six-month internships (min. €550/month) at Adidas Sport Style (Herzogenaurach) and Schumacher (Mannheim)
- Association with the SDBI network, as well as mentoring by SDBI project management
- Prize purse totalling €5,000 (1st Prize: €2,500 / 2nd Prize: €1,500 / 3rd Prize: €1,000)
In addition, the jury may elect to award special mention prizes for additional projects, at €500 each.
Furthermore, the jury may elect to honour projects by including their documentation and presentation charts in the permanent archive of the SDBI foundation.
The overall value of all awards and prizes is more than €80,000.
- The competition targets exceptionally talented students from all areas of design, in particular from the segments of textile and fashion design.
- The competition is open to students in their 4th semester or later. In the case of group entries consisting of students from more than one semester, earlier semesters are also eligible.
- Students from schools where members of the jury or the advisory board have taught more than one day between 1 February 2010 and 31 January 2011, are not eligible to avoid potential conflict of interest.
- The projects shall be designed specifically for this competition.
- Entries may include designs by individuals, or, as particularly welcomed by the organizers, by inter-disciplinary teams, and/or cooperations with companies.
- Undergraduate and graduate or bachelor and master projects are also eligible, provided their subject conforms to the tasks set in this competition, and they were finished in the year 2010.
- Projects that are entered should not have been published yet anywhere else.
How to enter?
Download and complete the entry form. The following materials must be submitted together with the completed and signed entry form:
- Detailed curriculum vitae (in English)
- Concept outline (3,500 characters/500 words in English)
- Documentation (in English)
- Presentation chart
- Photos of all entered models (if not part of the documentation or portfolio)
- 2 outfits (a number of pieces of apparel, forming a representation of fashion when combined)
- Proof of enrolment at a university
- Reference (e.g. by a professor or an industry expert), describing the exceptional talent of the student.