Packaging design competition “Better with Less” challenges designers to create more environmentally-friendly solutions.
Оrganized by Metsä Board, this international competition aims to find new packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
The main prize is 10,000 Euro. The competition is also open to students, and Metsä Board will offer as an additional prize the opportunity of an internship for one student with its packaging services team in Shanghai.
Billions of consumer packages are consumed globally every day, and as the population continues to grow, so will the number of packages. The high amount of plastic used in packaging is an international concern, in part because globally the plastic waste inputs into the oceans amount annually to almost nine million tonnes.
Packages will continue to have an important role in protecting and promoting products in the future, but as consumption grows, it’s becoming ever more important to develop packaging solutions that enable the use of renewable, non-fossil based materials and a wiser use of resources. Metsä Board recognises that packaging designers play a decisive role in this and that environmental impacts can be reduced, for example, by making packaging lighter, using renewable materials and making recycling easier.
The competition will be judged by an international jury, including a number of renowned packaging design experts: Terri Goldstein, branding and packaging design professional. Peter Désilets, strategist and specialist in packaging sustainability aspects. Marianne R. Klimchuk, packaging design expert and Chair at Communication Design Pathways Department of Fashion Institute of Technology. Lars G. Wallentin, packaging designer who’s worked with worldwide known brands and John B. Mahaffie, futurist with primary expertise in future packaging solutions.
Finalists and winners will be announced during Spring 2018.