Adobe has just announced the 2016 edition of their global digital media competition for students, the Adobe Design Achievement Awards (ADAA).
This is one of the most important international student competitions and launches the next generation of student careers.
Prizes include 12-month Adobe Creative Cloud All Apps memberships, invitations to attend the Adobe MAX Conference held in San Diego, California, 1–4 Nov, 2016, yearly Mentorship prizes and much more.
ADAA is open for both individual and group entries. Up to three unique projects may be submitted by each participant, in each of the 14 competition categories, listed below and divided in 3 main segments.
- Fine Arts Segment
- Photography
- Graphic Design / Print Design
- Illustration
- Animation / Motion Graphics
- Video Editing / Post-Production
- Commercial Segment
- Photography
- Graphic Design / Print Design / Illustration
- Animation / Motion Graphics
- Video Editing / Post-Production
- Packaging Design
- Web / App / Game Design
- Social Impact Segment
- Photography / Graphic Design / Print Design / Illustration
- Animation / Motion Graphics / Video Editing / Post-Production
- Web / App / Game Design
The entries, whether submitted by an individual or a group, shall be judged together in each category on a point system, based on:
- Originality (30%),
- Effectiveness in meeting their communication objective (40%), and
- Contestant(s) skills in applying Adobe products as specified in their entry forms (30%).
The top five finalists in each design category or region will be announced on 28 August 2016.
